Lose the Meta Descriptions
Posted September 18th, 2008 by JohnMWeaver
in
For quite some time now I have seen success from not having a meta description and meta keyword tag. By allowing Google to create a description for the site you have a greater opportunity to rank for more long tail terms.
The argument is that a meta description allows you to have a 'call to action' in the search results and also allows you to get your keywords in the code. Lame!
Try it out and you will see what I am talking about. Many of you may already be doing this...smart folks!
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Prove It
John - show me an apples to apples case. How have you tested your statement?