I would like to start this article off with two acknowledgements… 1) I know there have been numerous articles written about which method is better, SEO or PPC. I’m not going to make an argument over which is the best because I believe they work extremely well together in tandem (like a two headed dragon)
AND...
2) This is more for pure entertainment purposes and to get a good laugh. I work closely with our PPC team on a regular basis and wouldn’t want them to feel like they were getting slammed (just prodded a little bit).
Search engine optimization is like the girl next door because:
- She knows everything you need. Like a true companion she will make sure that all the things you need (organic traffic) will always be there.
- She is the kind of girl you want to bring home to your mom (not just once, but time and time again).
- She shows you love in several different ways (linkbait, optimized meta-tags, social media, etc)
- If you screw up (duplicate content, use of javascript in a menu, no backlinks) she has enough self-respect to leave you.
- NO MATTER WHAT… She is passionate and needs constant attention. Forget about her and you will watch her slowly walk away…
PPC is like the gold digger because:
- She doesn’t care what it is you need. She will throw everything (keywords) at you and hopefully something works well. The worst news? It’s gonna cost you a lot of money…
- She doesn’t care about meeting your family because she only wants to hang out while you keep giving her money. No long-term commitment here.
- There is only one way to her heart… Money.
- What does she do when you screw up? She takes you back as long as the price is right.
- She only needs attention when you have the money to take her on dates. Once the money disappears, she will move onto the next best thing (that still has money).
I hope everybody found this humorous and done in good fun. If anybody has anything else to add, let me know and I will create a revised version with some additions. Thanks everybody!
Eric Bridges
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